LG trumps with its 84-inch 3D TV
First devices in time for the soccer World Cup in German retail
As part of the SID Display Week 2010, LG Display presented a 3D television with 3.840 by 2.160 pixels, which, according to the company, is the world's largest model for this high resolution with a screen diagonal of 84 inches. The LG device is one of many exhibits at the exhibition that underline the current trend towards 3D displays.
Renesas Electronics America underlines, for example, that this not only affects large-screen televisions, but also covers smaller displays down to smartphones. The company is presenting a number of corresponding NEC LCD modules that enable a 3D experience even without glasses. A major test for the acceptance of 3D is imminent with the soccer World Cup.
{jumi [plugins/content/jumi/newsgrafik.php]}3D in big and small
In its 84-inch TV, LG effectively offers four times the normal 1080p full HD resolution. It is of course questionable whether TV content optimized for this will be available in the foreseeable future. In this respect, it is probably more exciting for consumers that the company is showing a 47-inch device for use with polarized 3D glasses. This reduces crosstalk, the annoying overlay of the image for the left and right eye by the other, to below one percent. According to LG, this is practically imperceptible to viewers.
Furthermore, LG is showing a technology with liquid lens, which should make 3D glasses completely superfluous for televisions. The basic principle behind the NEC panels is more classic. The "Horizontally Double-Density Pixel" technology uses a lenticular plate and promises the possibility of displaying 2D and 3D at the same time with the same resolution. The 3,1-inch version is ideal for mobile phones, while the 7,2 and 12,1-inch formats are interesting for larger mobile devices.
LG shows large 3D home theater (Photo: lgdisplay.com)
Soccer rehearsal
Stan Glasgow, President of Sony Electronics, emphasized at Display Week that the company was expecting great customer interest in 3D televisions. This is not surprising, after all, according to the company, every second new device could be a 2012D model as early as 3. Sony's positive assessments will be put to the test for the first time in a few weeks. Because in time for the soccer World Cup, the company is launching the first 3D devices in Germany and England, among others.
At the same time, Sony wants to make device purchases more palatable through 3D broadcasts of 25 games that are planned together with FIFA. 3D soccer should also conquer the big screen. In this regard, however, the World Cup is apparently threatened with a 3D disaster. According to a report by the specialist magazine Blickpunkt: Film, the image quality was unanimously found to be poor after test screenings. Cineplex Germany, among others, advised cinema operators against 3D broadcasts. But it also looks rather bleak on TV sets. So far, only two channels worldwide have been officially confirmed as 3D broadcast partners.(ck)
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