Shazam bought from Apple

Shazam bought from Apple

The music recognition software Shazam has been taken over by Apple.
According to media reports, Apple is said to have put an estimated 400 million US dollars for the deal.
Which wouldn't be a bad price though, as Shazam is said to be worth around a billion, according to recent reviews.

 

 

 

Nevertheless, the deal is one of the most expensive takeovers in Apple's history

Using Shazam, music titles can be identified by the smartphone listening to the piece of music.
If the title is recognized, Shazam shows the artist and the music title and refers to additional services as added value, for example to purchase the title.
The background is likely to be to strengthen its own music service Apple Music, which is currently significantly behind Spotify.

Although Shazam is said to have over a billion downloads by now, the service has only recently become profitable.

Not least thanks to the redirects to Spotify and Apple Music.


12.12.2018/XNUMX/XNUMX (mh)