Where is the best World Cup chat?

World Cup chat: Facebook remains unchallenged

Every second US soccer fan comments on the Zuckerberg portal

For US fans of the World Cup, Facebook is and will remain the number one discussion platform. More than half of all US smartphone users plan to use the Zuckerberg portal to comment on the events surrounding the World Cup in Brazil. According to the marketing consultant eMarketer http://emarketer.com Facebook is the top communication tool for 53 percent of all soccer fans.

WM chat

Croatia fans: comment like crazy on Facebook (Photo: pixelio.de/B. Berlin)

SMS also used

But SMS is also used for the soccer World Cup. Twitter (28 percent), phone calls (25 percent) and Skype or chat apps (18,8 percent) are left behind. Facebook Data Science confirms the survey: During the USA-Ghana game, ten million Facebook users generated 15 million interactions in connection with the game.

In the game between Germany and Portugal, 22 million people produced 46 million interactions. In the opening game between Brazil and Croatia, 58 million users counted 140 million interactions. Compared to this, the Twitter numbers were rather modest. USA-Ghana generated 4,9 million, Germany-Portugal 8,9 million and Brazil against Croatia 12,2 million tweets, as reported by the US platform Variety.

Not number one everywhere

One from the SportBusiness Group http://sportbusiness.com The analysis carried out also shows that Facebook is generally the most popular social media platform for sports in the USA. Among the sports fans who use social networks, 70 percent named Facebook as the top platform. YouTube followed with 40 percent.

Nevertheless, Facebook does not dominate the sports sector with fans all over the world. In Japan, Indonesia and Russia, for example, YouTube is the most popular platform among internet sports fans. In Japan, Facebook only ranks third in the SportBusinessGroup survey, behind Twitter.

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