Analysts: Social data is more valuable than search queries

23.09.2011/XNUMX/XNUMX - The world's largest social network Facebook is having an increasing influence on its users - and is increasingly pushing Google into the background. While the giant search engine still wants to connect users to the web, the opinion platform is no longer just about the pure interaction of its users. When it comes to user knowledge, Facebook is already one step ahead, believes CNet blogger Rafe Needleman, from which the social web platform will capitalize more and more.

Facebook wants to do it like Google - not only to connect users with each other, but also with things, ideas, opinions and the media. The algorithms behind it determine what you do and where you go, as well as which applications someone uses and how. Facebook collects and stores all of this information.

Google's throne wobbles

Of course, Google also knows what is being done online - but the internet giant does not have as much personal information as its competitor Facebook. For example, Google can easily track where someone is going based on the pages that are clicked through with the search engine. According to Needleman, Facebook, on the other hand, is a kind of "destination" that users visit and stay there. They communicate, post links to videos, comment, press "Like" - while the network is busy collecting data.

For advertisers, this data is increasingly more valuable than that of Google. Because Facebook could bring interest groups together and ultimately sell ad campaign creators access to those people. The platform will be able to work with media companies to make advertising on their sites even more effective. This poses a serious problem for Google's reputation as the first advertiser on the internet.

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Zuckerberg richer than Google founder

In addition, the Google founders have to give up their place on the current Forbes list of the richest Americans to Facebook inventor Mark Zuckerberg. Compared to the previous year, this has caught up a lot. The magazine reports $ 10,6 billion that has grown its wealth this year to a total of $ 17,5 billion, moving Zuckerberg from 35th to 14th.

For the first time behind Zuckerberg are Google founders Sergej Brin and Larry Page, who share positions 16,7 and 15 with 16 billion dollars. Still, this is far from being compared to America's richest man, Bill Gates. At 59 billion dollars, its top position is still safe for a good while.

Source: paste

(mh)